Social Media Platform

The explosive growth of social media has seen the power of information shift from editors to consumers. With this shift, immersive content experiences have emerged which are far more relevant, timely, and diverse for consumers as they become increasingly skilled about how to leverage the web to make important decisions. Traditional consumer sites, such as those for shopping and local business listings, have failed to evolve in ways that tap the potential of user-driven communities and content.

Announce Media recognizes the power of the consumer and has created industry-leading technologies that facilitate the creation, publishing, and sharing of user-generated content. This content, when integrated with more traditional authoritative and editorial content, along with syndicated party content feeds, enables consumers to explore and discover relevant content that they can in turn share across existing social circles. We recognize that consumers typically already belong to one or more social networks and, rather than ask consumers to create yet another one, we integrate our consumer experiences with the leading social networks. This enables consumers to immediately access and share their profiles, friends, and recommendations. Through Announce Media’s social media-enabled sites, consumers can easily benefit from this social integration to become better informed about important decisions they’re trying to make.

Our Questions and Answers platform has been designed to allow consumers to create content and attach it to a broad range of categorical objects. Whether it’s related to local businesses, specific shopping categories, how to guides, or other types of editorial content, consumers can find questions and answers that are related to their topic of interest. And if they don’t find what they’re looking for, they can ask their own questions to their community.

Our Facebook toolkit enables consumers to use their existing Facebook identity to create Questions & Answers, ratings and reviews, articles, and other forms of rich content that can then be shared on Facebook or Twitter. Even more powerful are the decision tools that allow consumers to learn what their friends recommend in order to make the most informed purchase decisions possible, as well as share their own recommendations with others. Announce Media web properties also grow organically through Facebook pages that augment the website experience with additional relevant content and tools.