DECIDE Marketing Platform
DECIDE (Data Extraction and Computation for Immediate Decision Execution) is our marketing solution for managing and optimizing all of our advertisements and keywords across all traffic sources. Based on site performance, DECIDE algorithmically determines marketing spend and real-time bid optimization across search engines, content networks and vertical marketplaces to achieve defined financial and/or user goals. A SAS-driven methodology ensures that analytics processing and regression analysis is performed for each campaign to continuously optimize around ROI, yield, and traffic quality targets. It also enables the creation of targeted and effective ads for the broad range of audiences for whom we’ve built engaging and immersive content experiences.