CSI Targeting System
The Consumer Search Intelligence (CSI) targeting system tracks and analyzes consumer search activity from a range of sources, including crowd sourced data, public databases and proprietary search logs to analyze online consumer behavior. Rigorous, data-driven analysis of keywords and search terms provides extensive insights on how people search for products and services, and enables us to identify specific audiences that are underserved on the web. We are thus able to create content experiences that are tailored for highly targeted and qualified consumers, and helps ensure that our web properties are built with the right features and tools to best engage consumers. Audience definition and attractiveness then allow us to optimize marketing campaigns through the DECIDE to plan, monitor, and measure search marketing campaigns.