Classifier Catalog and Classification Platform
The Classifier platform is based on behavioral heuristics that allows us to dynamically classify keywords and search queries to maximize understanding of consumer intent. It also allows us to build out an ever-expanding, multi-vertical product catalog that ensures our proprietary search engines are delivering the most comprehensive and relevant content experiences. To date we have built our taxonomy to span 30 categories, 32,000 subcategories and 78,000,000 keywords.